Markets shift, competitors reinvent themselves, and expectations keep rising. Teams face more pressure, more data, more choices — but not always more clarity.
In this complexity, many organizations stay stuck in the transactional.
Yet behind every challenge lies an opportunity: the chance to build partnerships that create real value for customers, suppliers, and the teams who make it all work.
DOTSCALE helps you turn noise into focus — and pressure into momentum — by connecting the dots between insight, people, and strategy.
When clarity meets courage, growth becomes a shared journey.
Clarity in Action is more than a tagline — it’s the way DOTSCALE works: aligning perspectives and scaling purposeful growth, together. Because in a world that moves fast, progress comes not from doing more, but from doing what truly matters.
DOTSCALE was founded on a simple conviction:
Growth becomes sustainable when cross-functional teams move in alignment and strategy translates into action.
I help organizations — often entrepreneurial, mid-sized, or growing fast — reconnect strategy and execution by aligning teams, partners, and priorities around shared value creation.
Through collective intelligence and pragmatic facilitation, we turn insights into strategies, and strategies into concrete results.
Cut through the noise to uncover what truly matters.
Co-create clear roadmaps — from shaping category visions and go-to-market frameworks, to value creation stories and playbooks.
Keep tactics connected to strategies, engaging teams and partners across markets to deliver impact with purpose and discipline.
DOTSCALE creates lasting value across the ecosystem – unlocking progress that benefits everyone.
This is the essence of Clarity in Action: aligning perspectives and scaling purposeful growth, together.
to illuminate choices and align actions.
to explore, challenge, and dare to transform.
to build bridges across functions, partners, and ideas.
to stay aligned between purpose, words, and actions.
I’m an independent consultant and fractional growth leader — founder of DOTSCALE — with 25+ years of international experience in strategic marketing, category growth, and commercial transformation.
I bring a unique mix of strategic creativity, data culture, and commercial excellence — helping organizations connect insight, alignment, and execution to deliver sustainable growth.
My approach is simple: turn facts into insights, and insights into clarity. Through structure, curiosity and collaborative energy, I help teams stretch perspectives, align priorities, and unlock lasting momentum.
Having worked across Europe, the Americas, Asia, and the Middle East, I’ve learned to navigate diverse mindsets and turn differences into shared strengths — accelerating alignment and performance in both local and international contexts.
I support growth-focused and purpose-driven organizations — from ambitious SMEs to multinationals — to create value, connect teams and build sustainable performance.
Practical, collaborative and engaging, I act as both a strategic sparring partner and transformation leader, bringing clarity, energy and discipline to every collaboration.
DOTSCALE supports organizations in connecting the dots between insight, strategy, and action — turning complexity into clarity and building shared value across teams, customers, and markets.
Connecting consumer needs, market trends, brand assets, and customer expectations to shape growth compasses that guide innovation, sharpen go-to-market priorities, and fuel compelling value creation stories with partners & customers.
Designing strategies and governance models across pricing, promotions, portfolio, and customer segmentation — ensuring trade terms and value levers align with profitable, sustainable growth.
Building go-to-market roadmaps, commercial governance models, and omnichannel activation plans that connect category visions, brand ambition, and consumer/shopper needs – turning strategies into measurable results.
Turning data into clarity: from dashboards and segmentation, to personas and geo-marketing insights. I help teams build confidence in data-driven decisions and sharpen investments focus on what truly drives growth.
Tailor-made programs designed around your organization’s specific skills, needs, and growth ambitions. Through workshops, frameworks, and hands-on coaching, I help teams to build confidence, embed new ways of working, and sustain results long after the project ends.
Leading cross-functional initiatives with structured governance and collective energy — from commercial transformation to digital roadmaps and data programs. I align functions and partners to unlock shared value creation and turn complex projects into inspiring, results-driven journeys.
