💊🌿 A New Chapter Begins.
After 30 years in international corporate roles, shaping strategies and driving growth across categories and cultures, I’ve made a bold and meaningful move — one that reconnects me with what matters most: people, purpose, and proximity.
I’m excited to share that I’ve joined Pharmacie Familia as Interim CMO — a network of cooperative pharmacies rooted in care, connection, and the everyday realities of health.
My mandate: to lead the transformation of the Marketing & Communication function and co-create a roadmap aligned with Familia’s 2030 vision — with patients, pharmacists, and service at the core.
This means:
• Clarifying roles and strengthening collaboration across the team
• Activating insights and data to guide decisions
• Building a patient- and pharmacist-centered roadmap
• Positioning marketing as a lever for service, innovation, and communication
With the team, we’re shaping a marketing approach that reflects Familia’s values — care, proximity, innovation, shared responsibility, and the openness that makes transformation possible.
🙏 Grateful to the Familia leadership team for your trust and bold vision.
It’s especially meaningful to contribute in my home region — while continuing to support purposeful growth, both locally and internationally.
From Pills to Pulse. From Clarity to Impact.
Let’s scale with care, courage, and purpose.